Businesses use vinyl banners to communicate messages such as grand openings, sales events, new product announcements and similar promotions-oriented messages. Because vinyl banners can be hung up on grommets, the circular metal holes in the body of the banner, they can also be taken down with relative ease. The ability to add and remove vinyl banners without the need for extensive construction makes them well-suited to convey limited-time messages. Although you will ultimately need to work with a printing professional (such as PrintSavage.com) to get your banner produced, you can do much of the preparation required to design a vinyl banner on your own.
Choose the message. The text for a vinyl banner should convey your marketing message, and the message should be short. A message such as “Now Open,” “Halloween Specials,” “50% Off All Lamps,” or similarly short messages that suit your purpose is your target. Limit text to six words.
Choose the contact information. Depending on the nature of your business and the intended location of your banner, you may want to include your business’s street address, web address or phone number. For example, if the banner will be hung outside your business, you can skip the street address and go with a phone number. Choose only one.
Choose the colors. Vinyl banners are not the place for subtle design; choose bold colors rather than pale ones, and choose primary colors over pastels. Colors printed on vinyl should be solids; stripes, checkers and other intricate color combinations may not print well on vinyl.
Choose the layout. Vinyl banners can be printed in a variety of shapes and sizes; the layout for your text and graphics will depend on the shape of the banner you want. The National Business Association points out the type of software used to produce vinyl banners is often more complex than consumer-oriented software applications such as Microsoft Word. For this reason, it can be helpful to hire a professional designer to finalize the layout after you have all the information for the banner assembled.
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